![]() “Now our students get an opportunity to learn the business by using state-of-the-art equipment and the best technology in a real-world setting,” says Lipinski. Not only that, but the trailer opened a whole new world of education for the school’s media students. Since media networks need content, they’re typically happy to pay schools for their games. With a production facility on wheels, not only could the school cover more live events on campus, but it could also sell that content to networks like ESPN for further revenue. One of the most common questions that comes up when a sports program is looking to upgrade its stadium display is the question of return on investment (ROI) - how can the school offset the cost? In the case of GVSU, one of the ideas the Samsung team brought to the table was a mobile control room. “This new display board creates an experience unlike others.” Changing the game ![]() “Lubbers Stadium has always had one of the best game day environments in the country,” he says. “Not only can they support their sponsors better, but they’re putting on a show like you’d see at a professional game.”Īccording to Lipinski, the upgrade has allowed GVSU to defend its national reputation for excellence - and elevate it. “The screen looks great, and the fans love it,” says Lipinski. Learn how they transform campuses.īetter instant replay, more camera angles and a superior graphics package are helping GVSU score more points across the board. Schools now have access to stadium-worthy, large-scale displays. “Plus, the capabilities of the board have increased our opportunities to engage our partners and sponsors that we did not have before at the stadium.” “The sheer size of the display board makes an immediate impact on the experience,” says Lipinski. The new display gives them true HD on screen, along with additional real estate for ads, scoring and stats. With a clear vision and agreeable numbers, it was time to craft a custom display package - which resulted in GVSU upgrading to a 16-millimeter display with 720×1080 resolution. People want to see for themselves - was he really over the line or not? That’s part of what makes the game memorable.” Matching size and strength And if your display is too small, you can’t deliver. “People want to see the instant replays, to feel the excitement through that screen. “When it comes to your game day experience, your display is in competition with TVs and cellphones,” said a Samsung sales manager. Samsung stepped up to the plate, with a clear understanding of what today’s fan is looking for - and how to make it happen for the right price. “We were looking for a partner that could deliver on all of our needs and wants to make the best impact on our game day experience within our budget,” says Lipinski. That year, the school tackled the first order of business: upgrading the stadium’s outdated digital display. “It’s important to have the best fan experience possible at your events - and that starts with the digital technology you offer.” “Fans have high expectations for venue technology because they use technology in their daily lives,” says Doug Lipinski, deputy director of athletics at GVSU. The drive for Michigan’s Grand Valley State University (GVSU) to evolve stemmed from a simple thought the school’s leadership had back in 2016: Technology and sports are now inseparable.
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